December Mobile Spa Feature

12/01/2009 at 1:00 am | Posted in Marketing | 3 Comments
Tags: Canada, Mobile of the Month

Mobile of the Month: Jessica’s Mobile Beauty Service

Feature by: Ashley Charlton Griffin for the Mobile Spa Network

 

Jessica’s Mobile Beauty Service has a fun flair that is evident as soon as you visit the website.  With a dazzling purple car with full lips and gorgeous lashes as the highlight of the logo, company founder Jessica Taylor’s love for cosmetology shines through.  “I became interested in esthetics in cosmetology class in high school,” notes Taylor.  Upon graduating from high school, she enrolled at The Academy of Esthetics in Moose Jaw, Sask., Canada, successfully graduating in 1992.  “I moved to Calgary, AB and started working in salons,” she goes on to say.  “I gained valuable experience working in salons but always wanted to work for myself.”  Her desire to be self-employed allowed her many opportunities to visit client’s homes to provide services.  It wasn’t until after she noticed the demands of a very special market that she had the tools to start her own business.

 

“While in the salon, I noticed a lot of brides looking for someone to come to them on their wedding day,” she says.  “It was at that point that I decided there will be a market for a mobile spa service.”  She knew that she always had fun providing on-site services and clients truly enjoyed having her bring her skills directly to them, so she committed herself to the development of her company and opened for business in February 2001.  “The first year I learned a lot about what worked and what didn’t work,” she shares honestly.  One smart move she still credits to her success is the feature she received as a new business in the Calgary Herald.  “To this day I have clients that are still with me all because of that feature.”  And the features did not stop there–Calgary Herald’s feature her more than once, client testimonials are continuously positive, and she’s secured at least two features each year since her company’s founding!

 

Taylor acknowledges that she entered the mobile spa industry at the ideal time, as many more began to pop up within a few years.  She also worked towards developing industry relationships with mobile estheticians in other cities as a sounding board, allowing her to bring on board two others for group bookings.  Her networking skills have also connected her with with mobile massage therapists and hairstylists who offer dependable services.  And, just like these relationship, her service offerings have developed over the years.  “My core services are pedicures, manicures, facials, and makeup applications,” Taylor goes on to say.  Some services, such as Bio-Sculpture Gel Nails, become very popular.  Others, such as body wraps, did not make the cut.  “[The Bio-Sculpture Gel Nails is] organic and does not contain chemicals,” she notes.  “[And] has become popular as clients are looking for healthier alternatives.”

 

Through her work, Taylor finds fullfillment in various aspects of her company.  She shares, “My services are very useful for seniors.  I often have the adult children of seniors book regular appointments for their parents to have pedicures and /or manicures.  I feel appreciated for the services that I bring to these people who find it difficult or impossible to get out to a spa.  I have one client that has been with me since I started my mobile service and she turned 100 this year.”  She also notes that her greatest learning experience was learning to promote a business, sans a physical location, as being legitimate and relevant to the needs of her community.  In contrast, getting from one location to another in a timely fashion can still be a challenge.  She, however, is combatting this challenge by booking appointments with enough travel time in the go-between.

 

“The moment I realized a mobile spa was worthwhile was after I visitd my very first client.”  Taylor says.  “I saw how happy she was with the service and knew if one person loved it others would as well!”

 

Taylor accepts applicants with proper esthetics training for spa parties her company hosts.  Also, for the month of December, Jessica’ Mobile Beauty Service we will be focussing on Gift Certificate sales and will have feature packages available for Christmas.  All information is available on the mobile spas’ website.